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by Ryan | May 9, 2014

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Get the logo and business address here and use properly formatted Microdata from http://microdatagenerator.org/ to ensure quality. Microdata should only be used on pages that you want to rank - like the services page. Other pages should have an IMAGE of the data - like the contact page, About Us, etc. If you are trying to rank cities, sometimes it is best to NOT have this microdata except on the specific city pages. If you have more than one location - this is a definite must. Then use the Microdata for the specific city only ON the specific city page - all others use just image.

Social Links / Etc

Balance it out.

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Association links - BBB, Chambers of Commerce, Trade Associations, etc. Maybe types of payment accepted - VISA, MasterCard, etc. Doesn't need to be identical everytime, but the essentials should be easily found.

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